Omega is the brand of Swiss luxury watches, part of the Swatch group.
It was the tasks for architects to reconstruct the boutique in GUM and use in the interior vaulted historical ceilings of the building. It was realized: the boutique is inscribed in the existing space, the colors and shapes are combined with each other.
Shopping areas are located on the first and second floors. On the ground floor there is the client area with comfortable sofas, where the visitor can sit down and try on several selected options.
The interior of the boutique correspond to the status of Omega watches. All colors of the interior are taken from the company's brand book: it is cream-milk, the color of beech and the color of dark chocolate. Light - is an integral part of the interior. In addition to soft, pleasant lighting, the ceiling is highlighted, emphasizing its architecture. The glass showcases are equipped with bright illumination inside.
The building is located in the southern part of Moscow, between one of the main highways, Warsaw highway, and Novodanilovskaya embankment of the Moscow river, on a plot of 4.99 hectares that is a part of a rehabilitated industrial zone.